云冈石窟文创产品意境构建方法应用研究

目的 研究传统意境美学思想融入文创产品的设计方法，为文创产品意境化系统开发提供理论探索和实证研究。方法 采用文献分析法整理归纳宗白华的意境美学思想；运用归纳演绎法，分析宗白华意境理论与设计学思维的共通点，演绎意境理论指导下的设计思维方法；将意境美学设计思维融入云冈石窟文创设计中，构建文创产品意境设计方法，形成云冈石窟文创意境设计流程。结果 得出意境创构理论可以融入云冈文创构建全流程，最终生成富有意境的文创产品。结论 通过活用宗白华意境理论，创新云冈文创设计思维模式，促进了石窟类文创产品的意境化系统开发，深化了云冈石窟文创产品的文化内涵，使意境美学在设计领域实现了新的价值，也为石窟类文创产品设计提供了新的设计思路与方法。

Construction Method of Artistic Conception of Cultural and Creative Products in Yungang Grottoes

The work aims to study the design method of integrating traditional aesthetic ideas into cultural and creative products, so as to provide theoretical exploration and empirical research for the development of artistic systems for cultural and creative products. First of all, the literature analysis method was used to sort out and summarize Zong Baihua''s aesthetic thoughts of artistic conception. Secondly, the inductive deduction method was used to analyze the commonalities between Zong Baihua''s artistic theory and design thinking, and the design thinking method under the guidance of artistic conception theory was deducted. Finally, the aesthetic design thinking of the artistic conception was integrated into the cultural and creative design of Yungang Grottoes, and the artistic design method of the cultural and creative products was constructed, forming the cultural and creative artistic design process of Yungang Grottoes. It was concluded that the theory of artistic creation could be integrated into the whole process of cultural and creative product construction in Yungang Grottoes, and finally cultural and creative products with rich artistic conception were generated. Making full use of Zong Baihua''s artistic theory to innovate the cultural and creative design thinking mode of Yungang Grottoes has promoted the development of the artistic system of grotto cultural and creative products, deepened the cultural connotation of cultural and creative products of Yungang Grottoes, enabled aesthetics to achieve new value in the field of design, and also provided new design ideas and methods for the design of grotto cultural and creative products.