岭南非遗灰塑文化符号IP形象设计研究

目的 研究岭南非遗灰塑文化符号IP形象设计,探究非遗文化创新发展新路径。方法 通过收集整理岭南古建筑不同区域灰塑素材,再以山墙、墙楣区域灰塑文化为例,基于符号语义学理论“外延层”“内涵层”两个维度解构分析岭南灰塑文化,凝结转化灰塑文化符号。结果 围绕灰塑“祈福”文化符号,从“皮”“肉”“骨”三方面设计转化文化符号IP形象。结论 基于文化“外延层”“内涵层”探寻设计岭南灰塑文化符号IP形象,有助于岭南灰塑的现代传承与设计,实现传统文化的现代化保护。

IP Image Design of Cultural Symbols of Lingnan Plaster Sculpture as Intangible Cultural Heritage

The work aims to study the IP image design of cultural symbols of Lingnan plaster sculpture as intangible cultural heritage and explore a new path for the innovative development of intangible cultural heritage. By collecting and sorting out plaster sculpture materials in different areas of ancient buildings in Lingnan, and then taking the plaster sculpture culture in the gable wall and lintel area as an example, the plaster sculpture culture of Lingnan was deconstructed and analyzed based on the two dimensions of the extension layer and the connotation layer of symbolic semantics theory, and the cultural symbols of plaster sculpture were condensed and transformed. Focusing on the plaster sculpture "prayer" cultural symbol, the IP image of cultural symbols was designed and transformed from three aspects:"skin, flesh and bone". Based on cultural "extension" and "connotation" layers, the IP image of cultural symbols in Lingnan plaster sculpture is helpful to the modern inheritance and design of Lingnan plaster sculpture, realizing the modern protection of traditional culture.