| 新产品开发的体系与方法 |
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| 引用本文： | 郭锡铎.新产品开发的体系与方法[J].肉类工业,2011(10):45-47. |
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| 作者姓名： | 郭锡铎 |
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| 作者单位： | 株洲今舞文化传播有限公司,湖南株洲,412007 |
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| 摘 要： | 新产品开发的成功率,除了技术水平高低,还在于新产品开发管理体系。过去失败的原因,往往重技术,轻管理。本文阐述了新产品开发的三大作业领域及其关系,新产品开发计划,以及产品创新方法,为新产品开发工作指明了方向、路线和方法。
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| 关 键 词： | 新产品开发 体系 作业领域 创新 |
System and method of new product development |
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| Abstract: | Survival rate of new product development was not only in technical level,but also lied in new product development management system.The failure of previous development was due to excessive focusing on technology and neglecting the management.The development of new products between the three operational fields,the plan of new product development and innovative approaches to new product development were described in this paper,and the direction,routes and methods were provided in new product development work. |
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| Keywords: | new product development system operational field innovation |
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