| 短生命周期特征产品的二级供应链定价博弈分析 |
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| 引用本文： | 周菲菲,谢守祥.短生命周期特征产品的二级供应链定价博弈分析[J].工业工程,2010,13(4):37-39. |
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| 作者姓名： | 周菲菲 谢守祥 |
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| 作者单位： | 中国矿业大学,管理学院,江苏,徐州,221008 |
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| 摘 要： | 针对短生命周期产品的供应链利润最大化问题,建立并分析了二级供应链上制造商和销售商之间的非合作和合作定价博弈模型,得出供应链系统在成员合作情形下才能达到利润最大化的结论,并探讨了合作利润的分配机制,证明了在长期博弈中成员之间通过合作达到双赢的可行性。
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| 关 键 词： | 定价 短生命周期产品 二级供应链 博弈分析 |
Game-Based Pricing in a Two-Stage Supply Chain for Short Life-Cycle Products |
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| Zhou Fei-fei,Xie Shou-xiang.Game-Based Pricing in a Two-Stage Supply Chain for Short Life-Cycle Products[J].Industrial Engineering Journal,2010,13(4):37-39. |
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| Authors: | Zhou Fei-fei Xie Shou-xiang |
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| Affiliation: | Zhou Fei-fei,Xie Shou-xiang(School of Management,China University of Mining and Technology,Xuzhou 221008,China) |
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| Abstract: | A two-stage supply chain with one manufacturer and one retailer for short life-cycle products is discussed.Aiming at profit maximization in the view of the overall supply chain,game models to describe the pricing problem in the supply chain with cooperation and non-cooperation between the manufacturer and retailer are presented,respectively.With these two models,it is shown that the profit obtained with cooperation is greater than that obtained with non-cooperation.With these models,profit sharing mechanism... |
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| Keywords: | pricing short life-cycle products two-stage supply chains game theory |
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