WEB挖掘的应用--个性化网络广告

文中结合近来兴起的网页挖掘技术，提出了新的网络广告模式。该模式利用对网页使用行为与浏览过的网页内容的挖掘，获取用户爱好和兴趣，结合广告数据库，建立一个个性化的广告播放机制。

Web Mining Application: Customized Internet Advertising

The traditional web always adopts a both\|willing internet advertising model. In fact, the model has a security problem and user's interest maybe changes with time. This paper integrates newfashioned web mining technology and advances a new internet advertising model. The model utilizes the mining of web usage and browsed web content to elicit the properties of the Internet users behavior and preferences. The operation of this model can achieve personalized or taget marking in the marketing theory.