大规模定制模式下定制程度的优选分析

大规模定制运用于生产时,定制程度可作为功能的个性化程度.从制造设计的角度来看,定制化产品的类设计参数与类功能需求间存在映射关系,而类功能需求可由定制程度予以表达后进行加权评分;从顾客认可和销售利润来看,顾客对定制化产品的认可可借以顾客满意度来反应,如果针对具体的产品,顾客满意度和产品销售利润均可找到以定制程度为变量的拟合函数.因此,在追求类功能需求评分、顾客满意度和利润函数值尽可能高的目的下,可以求出定制程度的最优解.

The Optimization Analysis of Customization Degree under MC Paradigm

When the manufacturing paradigm adopts mass customization,the customization degree can be a key decisive variable,on which the choices of customized functions depend.From the aspect of product design,there exists the mapping relation between the generic design parameter and the generic functional requirement,and the latter one can be assessed with authority as the customization degree being the key factor;from the aspect of customer recognition and sale's margin,bouh the customer satisfaction and margin can be expressed properly by the simulative functions with the customization degree as the variables.Therefore,with the objective of pursuing higher assessing score of generic functional parameter,customer satisfaction and sale's margin,a model can be constructed to get the optimal customization degree for a specific product family.