| 包装设计中的符号学及其应用 |
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| 引用本文： | 廉毅,王村杏.包装设计中的符号学及其应用[J].包装工程,2009(12). |
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| 作者姓名： | 廉毅 王村杏 |
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| 作者单位： | 沈阳航空工业学院; |
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| 摘 要： | 符号学具有理论研究和实践运用的双重特征,针对文字、图像、等视觉符号有着传递信息的特殊作用。阐述了符号学与现代包装设计之间的密切关系,同时也探讨了符号学原理对包装设计的影响与指导创作。
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| 关 键 词： | 符号 符号学 包装设计 应用 |
Semiotics and Its Application in Packaging Design |
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| LIAN Yi,WANG Cun-xing.Semiotics and Its Application in Packaging Design[J].Packaging Engineering,2009(12). |
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| Authors: | LIAN Yi WANG Cun-xing |
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| Affiliation: | LIAN Yi,WANG Cun-xing (Shenyang Institute of Aeronautical Engineering,Shenyang 111036,China) |
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| Abstract: | Semiotics mainly focuses on the theory and practice,especially the effects of the transformation of character,image or sound to information. The close relationship between semiotics and modern packaging design is described,following by the discussion of how to apply semiotics into the designing process much more reasonably and accurately. |
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| Keywords: | sign semiotics packaging design application |
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