| 新形势下的北方电信发展环境分析与对策探讨 |
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| 引用本文： | 谢雪梅,孙祾,臧冬玲. 新形势下的北方电信发展环境分析与对策探讨[J]. 电信科学, 2003, 19(12): 6-10 |
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| 作者姓名： | 谢雪梅 孙祾 臧冬玲 |
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| 作者单位： | 1. 北京邮电大学经济管理学院,北京,100876
2. 吉林大学长春电信工程设计院,长春,130012 |
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| 摘 要： | 针对中国电信的二次拆分，北方电信作为新中国电信集团公司在北方的延伸，面对竞争激烈的电信市场，如何求得生存发展，是其所面临的最为紧迫的问题。本文分析了北方电信所处的发展环境、所面对的竞争对手情况并做了SWOT(strength，weakness，opportunitie，threat)分析，同时，提出了北方电信所应采取的市场和网络应对策略。
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| 关 键 词： | 北方电信公司 发展环境 SWOT 应对策略 市场 |
Development Environment Analysis and Strategy About the North Telecom in the New Condition |
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| Xie Xuemei,Sun Ling,Zang Dongling. Development Environment Analysis and Strategy About the North Telecom in the New Condition[J]. Telecommunications Science, 2003, 19(12): 6-10 |
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| Authors: | Xie Xuemei Sun Ling Zang Dongling |
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| Abstract: | In the light of the second split, North Telecom, as the enterprises of new China Telecom in the north, is facing with the dog-eat-dog telecom market. How to exist and develop is a critical point. In this paper, the development environment, the competition opponents and the SOWT are analyzed about the North Telecom. At the same time, the strategy of the market and network is put forward. |
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| Keywords: | telecom market orientation competition |
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