Milk and cream: a review of recent market trends

There have been substantial changes in the market for liquid milk in the past few years. Within an overall decline in consumption there has been a marked shift to lower fat milks. The market for UHT milks is still low but is increasing. The cream market has also changed considerably, UHT cream now accounting for 20% of total sales. The reason is its long keeping quality. Fresh cream is still perceived as a quality product for use on special occasions.