| 电信业CRM中客户挽留流程分析与实践 |
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| 引用本文： | 严寒冰,周雒维. 电信业CRM中客户挽留流程分析与实践[J]. 电信科学, 2006, 22(11): 57-61 |
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| 作者姓名： | 严寒冰 周雒维 |
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| 作者单位： | 重庆大学,重庆,400044;重庆大学,重庆,400044 |
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| 摘 要： | 本文分析设计了电信业CRM(客户关系管理)系统中客户挽留流程,研究了如何使用人工神经网络技术实现流程的核心--客户流失预测模型,最后基于该流失预测模型,构建了电信业CRM客户挽留系统.
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| 关 键 词： | 电信业 客户关系管理 神经网络 |
| 收稿时间： | 2006-10-26 |
| 修稿时间： | 2006-10-26 |
Analysis and Practice of Customer Detainment Process for CRM in Telecommunication Industry |
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| Yan Hanbing,Zhou Luowei. Analysis and Practice of Customer Detainment Process for CRM in Telecommunication Industry[J]. Telecommunications Science, 2006, 22(11): 57-61 |
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| Authors: | Yan Hanbing Zhou Luowei |
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| Affiliation: | Chongqing University, Chongqing 400044, China |
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| Abstract: | The article is involved in customer detainment process tor CRM in telecommunication industry. It works on how to realize the customer leaving forecast model by manual neural network arithmetic, which is the core of the customer detainment process. Afterwards, the CRM customer detainment system of the telecom industry has been build up on this forecast model. |
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| Keywords: | telecommunication industry CRM customer detainment neural network |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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