Mass media campaigns within reach: effective efforts with limited resources in Russia's capital city |
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| Authors: | Perl Rebecca Stebenkova Ludmila Morozova Irina Murukutla Nandita Kochetova Veronika Kotov Alexey Voylokova Tatiana Baskakova Julia |
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| Affiliation: | World Lung Foundation, 61 Broadway, Suite 2800, New York, NY 10006, USA. rperl@worldlungfoundation.org |
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| Abstract: | Mass media campaigns, while often expensive, are proven, cost-effective interventions and should not be considered out-of-reach, especially where governments have some sway over media markets, where large media discounts are possible or where other novel strategies can be employed. |
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