| 房地产应重视产品的品牌包装 |
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| 引用本文： | 黄志玉,张尚.房地产应重视产品的品牌包装[J].包装工程,2003,24(5):60-61,71. |
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| 作者姓名： | 黄志玉 张尚 |
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| 作者单位： | 1. 重庆石油高等专科学校,重庆,400042
2. 重庆大学,重庆,400044 |
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| 摘 要： | 房地产产品与其他产品一样需要包装，而房地产产品所具有的特性决定了房地产产品包装还具有不同的内容，文中对房地产产品的特性进行分析之后，提出房地产产品更应注重房地产产品的品牌包装。
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| 关 键 词： | 房地产产品 品牌包装 特性 中国 个性包装 |
| 文章编号： | 1001-3563(2003)05-0060-02 |
Attention to Brand Packaging of the Product in the Real Estate |
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| Huang Zhi-yu,Zhang Shang.Attention to Brand Packaging of the Product in the Real Estate[J].Packaging Engineering,2003,24(5):60-61,71. |
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| Authors: | Huang Zhi-yu Zhang Shang |
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| Abstract: | Just like the other products, the real estate product needs packaging. But the speciality of the real estate product makes the packaging has its own content. In this paper, we think we should of the real estate product after the analysis of the speciality of the real estate product. |
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| Keywords: | Real estate Brand packaging |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
