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Does Local Television News Coverage Cultivate Fatalistic Beliefs About Cancer Prevention?
Authors:Jeff Niederdeppe  Erika Franklin Fowler  Kenneth Goldstein  James Pribble
Affiliation:1. Department of Communication, Cornell University, Ithaca, NY 14853, USA;2. Department of Government, Wesleyan University, Middletown, CT 06459, USA;3. Department of Political Science, University of Wisconsin, Madison, WI, 53706, USA;4. Department of Emergency Medicine, University of Michigan, Ann Arbor, MI, 48109, USA
Abstract:Many U.S. adults hold fatalistic beliefs about cancer prevention despite evidence that a large proportion of cancer deaths are preventable. We report findings from two studies that assess the plausibility of the claim that local television (TV) news cultivates fatalistic beliefs about cancer prevention. Study 1 features a content analysis of an October 2002 national sample of local TV and newspaper coverage about cancer. Study 2 describes an analysis of the 2005 Annenberg National Health Communication Survey (ANHCS). Overall, findings are consistent with the claim that local TV news coverage may promote fatalistic beliefs about cancer prevention. We conclude with a discussion of study implications for cultivation theory and the knowledge gap hypothesis and suggest foci for future research.
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