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New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology |
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| Authors: | Yu-Hsiang Lin Chia-Lin Hsu Mei-Fang Chen Cheng-Hsi Fang |
| Affiliation: | 1. Department of International Business Administration, Chinese Culture University, 55, Hwa-Kang Road, Yang-Ming-Shan, Taipei 11114, Taiwan;2. Department of Business Management, Tatung University, 40, Sec. 3, Zhongshan N. Rd., Taipei City 104, Taiwan;3. Department of Marketing and Distribution Management, Chien Hsin University of Science and Technology, 229, Jianxing Rd., Zhongli City, Taoyuan County 32097, Taiwan |
| Abstract: | |
| Keywords: | Social word-of-mouth Mobile social networking sites Facebook application Uses and gratifications Motivation |
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