| 市场信息驱动的产品规划方法研究 |
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| 引用本文： | 郭伟,常明山,李璇,王凤歧.市场信息驱动的产品规划方法研究[J].计算机集成制造系统,2001,7(1):23-28. |
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| 作者姓名： | 郭伟 常明山 李璇 王凤歧 |
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| 作者单位： | 天津大学机械工程学院, |
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| 基金项目： | 国家863/CIMS主题资助项目! (86 3-5 11-9844-0 0 8) |
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| 摘 要： | “用户呼声”是新产品开发的主要驱动之一，市场信息驱动的产品规划方法是通过对市场整体态势的分析，从宏观角度把握用户群体需求及其动态，进而进行产品评价分析与规划。本文结合国内汽车行业，在行业产销信息的基础上，系统了基于市场综合信息的产品规划方法，介绍了相关辅助分析工具的开发及其具体应用的案例。
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| 关 键 词： | 产品规划 市场分析 汽车工业 市场信息 新产品开发 |
| 文章编号： | 1006-5911(2001)01-0023-06 |
| 修稿时间： | 1999年12月6日 |
The Methodology for Product Planning Based on the Market Information |
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| GUO Wei,CHANG Ming-shan,LI Xuan,Wang Feng-qi.The Methodology for Product Planning Based on the Market Information[J].Computer Integrated Manufacturing Systems,2001,7(1):23-28. |
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| Authors: | GUO Wei CHANG Ming-shan LI Xuan Wang Feng-qi |
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| Abstract: | Voice of customer has been widely acknowledged as one of the driven forces for product development, this paper presents a systematic approach for product planning based on the market information. Key issues of competitors' status analysis, market opportunities seeking, and quantitative guidelines for product assessment, are explored to support the decision-making process in new product development. An typical engineering case study for a new vehicle program is also used to demonstrate the feasibility and effectiveness of the proposed approach. |
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| Keywords: | product planning market analysis automobile industry |
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