有关后疫情时代运动服装革新的设计实践

随着后疫情时代的到来，运动休闲的健康生活模式进入到了大众视野，传统的运动服装设计也在发生着改变。消费者对于运动服装的消费观念更加理性、谨慎，也愈发期待从服装中寻求健康防护的功能和实用性能。一些优秀的国内外运动服装企业为了迎合消费者的心态，尝试开发以功能性、休闲性、美观性、多变性为主的运动服装，实现了许多后疫情时代服装设计的新需求。以运动服装设计需求的转变为主要研究点，通过大量案例分析，进行服装产品设计实践，得出后疫情时代下运动服装的设计要点。

Innovative Design Practice of Sportswear in the Post-epidemic Era

With the advent of the post-epidemic era,the healthy lifestyle of sports and leisure has entered the public eyes,the traditional sportswear design also has change.Consumers are more rational and cautious about the consumption concept of sportswear,and they are increasingly looking forward to seek health protection functions and practical performance from clothing.In order to cater to the mentality of consumers,some excellent domestic and foreign sportswear companies had tried to develop sportswear with functionality,leisure,beauty and variability,and had fulfilled many new needs for clothing design in the post-epidemic era.Taking the transformation of sportswear design as the main research point,through a large number of case studies,clothing design practice were carried out,the design points of sportswear in the post-epidemic era were got out.