扁平化时代风格的族群演进:2013——2020 年

目的探索扁平化时代下中国移动端界面的风格旅群演进情况,描绘了2013- 2020年间主流界面风格的发展全 貌及其演进机制。方法从扇平化风格三源头的关系辨析出发梳理了扇平化时代到来后20余种主流设计风格的成因、特征、分类、流变和相互关系,并沿着3条演进脉絡展开论证:第一,“伪扇平”时代经历了“选择适应期"“视效丰富期"和“质料表达期”3个阶段,其新生风格主要源于突破“扇平面本体”的设计规则限定;第二,基于扁平化风格要素,衍生出“复古初期特征”及“表达技法仿拟”2个风格组团;第三,新复古主义风格则平行架空于磨平化之上,与肩平化呈现出此消彼长的态势。上述风格发展遵循扁平化与报物化矛盾统一的底层逻辑,并呈现出“物竞天择”“适者生存”的进化论特征。结论风格演进的内因受社会观念与申美异化驱动,外因则与传播媒介发展有关。未来基于碎片化“风格模因”的合成风格流行将是一大趋势,公众将成为新风格的创造主体。

Evolution of Style Groups in the Flat Design Era from 2013 to 2020

Evolution of Style Groups in the Flat Design Era from 2013 to 2020 ZHANG Ye, LI Xingxing, RAN Qilin Beiing Jiaotong University, Beiing 100044, China Abstraet: This paper aims to explore the evolution of Chinese mobile interface style groups in the flat design era, and describe the development and evolution mechanism of mainstream interface styles from 2013 to 2020. Starting from the analysis of the relationship among the three sources of flat style, the cause, characteristic, classifcation, evolution and interrelationship of more than 20 mainstream design styles in the flat design era are sorted out, and the demonstration is carried out along three ways of style evolution. Firstly, "almost flat era" has gone through three stages, including "selection adaptation period", "visual enrichment period" and "material expression period". Its new style mainly comes from breaking through the design rules of "flat surface ontology". Secondly, Based on existing style elements, which produces the two style groups, namely, the "early stage retro" and "expression technique imitation". Thirdly, new vintage style develops parallel with the flat style, which shows the trend of shifting from one to another. The development of above styles follows the underlying logic of the unity of opposites between flat and skeuomorphism design, which presents the evolutionary characteristics of "natural selection" and "survival of the fitst". The internal cause of style evolution is driven by social concept and aesthetic alienation, while the extemnal cause is related to the :| development of media. In the future, the popularity of synthetic styles based on fragmented "style memes" will be a major trend, and the public will become the creator of new styles.