互动仪式链传播场景中的乡村新闻游戏交互设计研究

数字文化赋能乡村振兴。在互动仪式链传播场景视域下,应用新闻游戏进行数字文化产品设计实践,以新叙事方式讲好乡村故事,创新地域文化传播形式,打造乡村IP沉浸式体验,提升信息传播“最后一公里”的影响力,促进乡村经济社会发展,赋予乡村文化新的时代内涵。方法 使用HTML5技术作为信息传播新介质,进行新闻游戏《湘西故事》交互设计,以H5网页形式多终端、多平台实现链式、网状参与互动体验传播。结论 实现面向乡村传播的新闻游戏《湘西故事》交互设计,通过“讲故事”的策略重构新闻内容生产方式,改变单向度、缺乏互动反馈的传统新闻分发模式,以“去中心化”打破文化传播隔阂,搭建全社会广泛参与的助农媒介平台,构建新型乡村传播互动仪式链。

Interactive Design of Rural News Game in the Communication Scene of Interactive Ritual Chain

Digital culture empowers rural revitalization. From the perspective of "Interactive Ritual Chains" communication scene, the research applies news games to carry out digital cultural products, tells rural stories in a new narrative way, innovates regional cultural communication forms, creates rural IP immersion experience, enhances the influence of "the last mile" of information communication, promotes rural economic and social development, thereby endowing rural culture with new era connotation. Using HTML5 technology as a new medium of information dissemination, the interactive design of news game "Xiangxi Story" was carried out, and the chain and network audience participation, interaction and experience communication were realized in the form of H5 web pages with multiple terminals and platforms. The paper realized the interactive design practice of the news game "Xiangxi story" for rural communication, reconstructed the production mode of news content through the strategy of "story telling", changed the traditional news distribution mode of one-way communication and the lack of interactive feedback, broke the gap of cultural communication with "decentralization" method, built an agricultural-aid media platform with wide participation of the whole society, and built a new interactive ritual chain of rural communication.