| 省级图书发行集团连锁经营的问题与对策分析 |
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| 引用本文： | 曹杰,王娓娓,何建敏. 省级图书发行集团连锁经营的问题与对策分析[J]. 中国工程科学, 2005, 7(6): 79-83 |
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| 作者姓名： | 曹杰 王娓娓 何建敏 |
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| 作者单位： | 1. 东南大学经济管理学院,南京,210096
2. 金陵科技学院商学系,南京,210001 |
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| 摘 要： | 传统的图书发行集团管理模式已经不适应形势发展和竞争的需要，连锁经营是提高发行集团经营绩效的关键方法。分析了省级图书发行集团开展连锁经营所面临的6大矛盾，分析了解决矛盾的对策以及解决矛盾时可能产生的风险和规避风险的策略。
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| 关 键 词： | 图书发行集团；连锁经营；管理 |
| 文章编号： | 1009-1742(2005)06-0079-05 |
| 收稿时间： | 2004-04-29 |
| 修稿时间： | 2004-09-02 |
Analysis on Issues and Countermeasures in Chained Operation for Provincial Book Issue Corporation |
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| caojie,wangweiwei and hejianmin. Analysis on Issues and Countermeasures in Chained Operation for Provincial Book Issue Corporation[J]. Engineering Science, 2005, 7(6): 79-83 |
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| Authors: | caojie wangweiwei hejianmin |
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| Abstract: | The traditional book issue corporation management mode is not adapted for developing situation and competitive demand. Chained operation is the key method to improve its management performance. This paper presents six contradictions, which book issue corporation would be faced if it implements chained operation, then presents countermeasures to solve those contradictions. Some possible risk which would rise during solving those contradictions and riskavoiding strategy are analyzed. |
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| Keywords: | book issue corporation chained operation management |
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