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网络意见领袖对微博不实信息传播的影响
引用本文:张志花,夏志杰,薛传业.网络意见领袖对微博不实信息传播的影响[J].上海工程技术大学学报,2014,28(3):282-286.
作者姓名:张志花  夏志杰  薛传业
作者单位:上海工程技术大学管理学院,上海,201620
基金项目:国家社会科学基金资助项目,教育部人文社会科学研究青年基金资助项目,上海工程技术大学研究生科研创新资助项目
摘    要:为了考察网络意见领袖对微博不实信息传播过程的影响,在传染病模型ISR的基础上进行改进,构建了考虑网络意见领袖的微博不实信息传播模型,利用Matlab软件进行数值仿真和结果分析.模拟结果表明:网络平均度和意见领袖对不实信息的传播力越大,不实信息的影响力越大;微博不实信息传播的持续时间随网络意见领袖的初始密度变化而变化.

关 键 词:微博  意见领袖  Matlab仿真  不实信息

Influence of Network Opinion Leaders on Micro-Blog False Information Spreading
ZHANG Zhihua,XIA Zhijie,XUE Chuangye.Influence of Network Opinion Leaders on Micro-Blog False Information Spreading[J].Journal of Shanghai University of Engineering Science,2014,28(3):282-286.
Authors:ZHANG Zhihua  XIA Zhijie  XUE Chuangye
Affiliation:ZHANG Zhihua , XIA Zhijie , XUE Chuangye (College of Management, Shanghai University of Engineering Science, Shanghai 201620, China)
Abstract:In order to consider the network opinion leaders' influence on false information spreading process,the miero-blog spreading model of considering opinion leader was built based on the improved ISR epidemic model. The Matlab software was used for numerical simulation and results analysis. The simulation results show that the bigger average degree of network and greater network opinion leaders' spreading power, the greater the influence of false information, and the micro-blog propagation duration is changing along with the initial density of the communicator.
Keywords:micro-blog  opinion leader  Matlab simulation  false information
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