| 浅谈白酒行业面临的困境及应对策略 |
| |
| 引用本文： | 赵姗姗,李娜.浅谈白酒行业面临的困境及应对策略[J].酿酒,2013(4):100-101. |
| |
| 作者姓名： | 赵姗姗 李娜 |
| |
| 作者单位： | 黑龙江省轻工科学研究院,黑龙江哈尔滨150010 |
| |
| 摘 要： | 白酒行业是我国传统行业,近几年白酒行业效益的增长主要是市场经济调整和消费理性回归的结果,并不代表白酒业进入大发展时期,必须客观、冷静地看清现状,本文主要阐述我国白酒行业的困境及应对策略。
|
| 关 键 词： | 白酒 困境 策略 |
Talking About the Plight of the Liquor Industry and Strategies |
| |
| ZHAO Shan-shan,LI Na.Talking About the Plight of the Liquor Industry and Strategies[J].Liquor Making,2013(4):100-101. |
| |
| Authors: | ZHAO Shan-shan LI Na |
| |
| Affiliation: | (Light Industry Research Institute of Heilongjiang Province,Herbin 150010,Heilongjiang,China) |
| |
| Abstract: | The liquor industry is a traditional industry,liquor industry in recent years,the growth of the main benefits of the market economy and consumer rational regression to adjust the results do not represent the liquor industry into the big period of development,must be objective,dispassionate see the status quo,this paper describes the plight of the liquor industry and coping strategies. |
| |
| Keywords: | liquor dilemma strategy |
| 本文献已被 维普 等数据库收录！ |
|
