| 客户感知导向的充值卡流程优化分析 |
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| 引用本文： | 陆松. 客户感知导向的充值卡流程优化分析[J]. 电信工程技术与标准化, 2008, 21(9): 22-25 |
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| 作者姓名： | 陆松 |
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| 作者单位： | 中国移动通信集团广西有限公司运营支撑中心,南宁,530022 |
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| 摘 要： | 本文通过博弈论中的冯.诺依曼理论,对客户在异常情况下的行为选择进行了分析,为进一步研究如何引导客户进行理性选择作出了理论分析。根据分析结果实施优化后,效果达到预期要求。
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| 关 键 词： | 客户感知导向 信息满意 充值卡 博弈论 冯·诺依曼理论 |
Customer Perception-Oriented Optimize and Analysis of Charging Procedure |
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| Lu Song. Customer Perception-Oriented Optimize and Analysis of Charging Procedure[J]. Telecom Engineering Technics and Standardization, 2008, 21(9): 22-25 |
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| Authors: | Lu Song |
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| Affiliation: | Lu Song (Operation Support Center, China Mobile Group Guangxi Company Limited, Nanning 530022) |
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| Abstract: | This article analyzes users＇ behavior through game theory and yon Neumann-Morgenstern theory describes theoretical research on how to guide user and make them choose a more rational behavior Optimize effects based on previous research was the same to expected result. |
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| Keywords: | customer perception-oriented information satisfaction charge card game theory von Neumann theory |
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