| Abstract: | Martin Fishbein was born on March 2, 1936, in Brooklyn, New York, to Sydney Fishbein and Gloria Nadelstein Fishbein. Marty died on November 27, 2009, while traveling in London. Marty played a decisive role in shaping the understanding of attitudes and their implications for behavior. His groundbreaking formulation of the connection between beliefs and attitudes resulted in the well-known expectancy-value model of attitude formation; his insight into the relation between attitudes and behavior led to the theory of reasoned action; and the application of these models to the solution of social problems greatly influenced health psychology, communication studies, and consumer behavior research. Aside from his professional accomplishments, he is remembered for his fine sense of humor, his love of art, the theater, good food, and good company, and his keen interest in social affairs. He was a gracious host, and his art-filled homes in Philadelphia and Santa Fe provided warm backdrops to visits by his many friends and acquaintances. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
