移动互联网环境下的手机营销策略研究

移动互联网环境下，手机作为一种新型营销平台，其应用价值日益凸显。企业应该发挥手机营销的优势，把握目标群体的心理，通过制作富有创意的APP、挖掘手机互动与分享功能、给予用户实惠便利、营造舒适的手机体验环境等多种策略，达到营销传播的目的。

Study on marketing strategies of mobile phones under the mobile internet environment

Under the mobile internet environment, mobile phone, as a new marketing platform, is growing its application value. Enterprises should play the advantages of mobile phone marketing and grasp the target group. By using various strategies such as making creative APP, mining mobile interaction and sharing function, giving users the economical convenience and creating a comfortable environment, the marketing goals can be achieved.