媒体技能研讨会:打破科学家和记者之间的壁垒

科学家与记者之间存在着文化和行业方面的壁垒。这些壁垒阻碍了科学通过媒体得到有效的传播。克服这一困难的方法是对科学家进行媒体技能的培训。文章介绍了一种在澳大利亚进行了12年之久的行之有效的培训方法,论证的是这些研讨会是如何打破在科学家和记者之间的壁垒,并能确保科学信息通过媒体有效地传播到普通大众。该方法在包括南非、新西兰和菲律宾等其他国家都得到成功的应用。

Media skills workshops: breaking down the barriers between scientists and journalists

There are barriers existing between the cultures and worlds of scientists and journalists. This can affect the good communication of science in the media. One method for overcoming this is through media skills training of scientists. This paper describes a successful method for training scientists developed over the past 12 years in Australia and successfully applied to other countries, including South Africa, New Zealand and the Philippines. The paper shows how these workshops appear to be breaking down the barriers between scientists and journalists and ensuring better communication of science to the general public through the media.