Pulp Pulpits: Self-Disclosure on "Donahue"

This study examines why people choose to self-disclose on "Donahue" and what role television plays in their lives prior to disclosure. Focused interviews were conducted with 29 informants between the ages of 12 and 68 who had appeared on the program. Analysis revealed that an evangelical fervor underpinned their decision, overshadowing other concerns about disclosure in a public forum. Informants generally reported low levels of television viewing. They held a pragmatic view of talk shows as avenues to reach a dual audience that included the mainstream public and members of their out-groups. Television disclosure is a tactic in a counterhegemonic struggle. Respondents utilized numerous impression management techniques in their efforts to manage their stigmatized status. Participants on "Donahue" risk co-optation, but running the gauntlet of criticism and ridicule allows an opportunity for delabeling rarely afforded to out-groups.