The Effectiveness of Short Message Service for Communication With Concerns of Privacy Protection and Conflict Avoidance |
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| Authors: | Vincent Cho Humphry Hung |
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| Affiliation: | Department of Management and Marketing, The Hong Kong Polytechnic University, Hung Hom, Hong Kong |
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| Abstract: | Why would people use Short Message Service (SMS) to say something they would not say in person? There is a trend that SMS is becoming more and more popular because it facilitates more extended modes of communications. Using technology acceptance model, we hypothesize the attitude of SMS would be influenced by its perceived effectiveness for communications, perceived ease of use, and subjective norm. Besides the special aspects of communications, conflict avoidance and privacy protection will enforce the impact of perceived effectiveness of SMS for communication. We investigated 953 SMS users and the results support most of our hypotheses. Furthermore, our analyses also show there are differences between females and males on the influence mechanism behind their attitude towards SMS. |
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| Keywords: | interpersonal communications conflict management privacy protection short messaging service |
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