| Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process |
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| 作者姓名： | XIONG Hui LI Shi-ming LAN Yong |
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| 作者单位： | [1]School of Management Science, University of Electronic Science and Technology of China Chengdu 610054 China [2]Mobile Department. ZTE Corporation Shenzhen 518057 Guangdoag China, University of Electronic Science and Technology of China Chengdu 610054 China |
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| 摘 要： | Research on ＂marketing channel＂ of mobile attracts much attention in these years, but there＇re only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process （~HP） structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer, it provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.
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| 关 键 词： | 手机 制造业 解析分层 销售渠道 结构模型 |
| 收稿时间： | 2006-09-15 |
Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process |
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| XIONG Hui LI Shi-ming LAN Yong.Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process[J].Journal of Electronic Science Technology of China,2006,4(4):434-437,442. |
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| Authors: | XIONG Hui LI Shi-ming LAN Yong |
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| Abstract: | Research on "marketing channel" of mobile attracts much attention in these years,but there're only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process (AHP) structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer. It provides the practical reference value for mobile manufacturers to distribute resources of marketing channels. |
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| Keywords: | AHP competitive advantage mobile manufacturer marketing channel |
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