| 企业质量文化建设的小建议 |
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| 引用本文： | 张红金,;岑春华,;黄云生,;栾建文,;吴星星. 企业质量文化建设的小建议[J]. 电子产品可靠性与环境试验, 2014, 0(3): 67-70 |
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| 作者姓名： | 张红金, 岑春华, 黄云生, 栾建文, 吴星星 |
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| 作者单位： | [1]工业和信息化部电子第五研究所,广东广州510610; [2]广东省环境监测中心,广东广州510045; [3]BjT京诚集团广州检测技术有限公司,广东广州511400 |
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| 摘 要： | 阐述了质量文化的内涵,详述了企业质量文化建设的必要性及其作用,分析了国内外企业质量文化状况,对我国企业质量文化建设提出了大力推行品牌战略,加强细节决定成败的质量意识,建立以人为本的管理思想和以"零缺陷"为核心质量机制,对引进的质量管理方法进行创新,提升企业的竞争力等的一些建议。
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| 关 键 词： | 质量 质量文化 竞争力 品牌战略 |
Some Advices on the Enterprise Quality Culture Construction |
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| Affiliation: | ZHANG Hong-jin,CEN Chun-hua,HUANG Yun-sheng,LUAN Jian-wen,WU Xing-xing (1. CEPREI, Guangzhou 510610, China; 2. Guangdong Province Environmental Monitoring Center, Guangzhou 510045, China; 3. BjT Jingcheng group Guangzhou Detection Technology Co., Ltd., Guangzhou 511400, China) |
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| Abstract: | In this paper, the connotation of quality culture is introduced. The necessity of enterprise quality culture construction and its functions are described. Some advices on the quality culture construction for national enterprises are presented in terms of strengthening the implementation of brand strategy, improving the quality awareness of ＂details determine success or failure＂, establishing the humanist management idea and the quality mechanism with ＂ zero defect＂ as the core, innovation of the introduced quality management methods, and enhancement of the competitiveness of enterprises. |
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| Keywords: | quality quality culture competitiveness brand strategy |
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