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The challenge for multichannel services: Cross-channel free-riding behavior |
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| Authors: | Hung-Chang Chiu Yi-Ching Hsieh Jinshyang Roan Kuan-Jen Tseng Jung-Kuei Hsieh |
| Affiliation: | a Institute of Technology Management, National Tsing Hua University, Taiwan, ROC;b Department of Information Management, National Central University, Taoyuan, Taiwan, ROC;c Department of Business Administration, Soochow University, Taipei, Taiwan, ROC |
| Abstract: | |
| Keywords: | Electronic commerce Multichannel Switching behavior Free-riding Marketing channels |
| 本文献已被 ScienceDirect 等数据库收录！ | |