| 武钢钢铁产品创新的战略思考 |
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| 引用本文： | 魏建新.武钢钢铁产品创新的战略思考[J].中国冶金,2003(8):40-43. |
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| 作者姓名： | 魏建新 |
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| 作者单位： | 武汉钢铁,集团,公司经济技术研究中心,武汉,430080 |
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| 摘 要： | 产品创新是企业生存和发展的基础。分析了武钢钢铁产品的市场需求，找出了武钢企业外部环境的机会与威胁和企业内部的优势与劣势，提出了产品创新的战略措施。
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| 关 键 词： | 产品创新 SWOT分析 战略措施 钢铁产品 市场需求 钢铁工业 |
STRATEGIC THOUGHTS ON IRON AND STEEL PRODUCT AT WISCO |
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| WEI Jianxin.STRATEGIC THOUGHTS ON IRON AND STEEL PRODUCT AT WISCO[J].China Metallurgy,2003(8):40-43. |
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| Authors: | WEI Jianxin |
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| Abstract: | Product innovation is the basics of existence and development in enterprise. The market demands of WISCO's products are analyzed. The opportunities & threatens of external environment and the internal strengths & weaknesses are found out, and the strategic measures of product innovation are presented. |
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| Keywords: | product innovation SWOT analyses strategic measures |
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