| S.DEER与ONLY的品牌对比分析 |
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| 引用本文： | 周诚.S.DEER与ONLY的品牌对比分析[J].南通纺织职业技术学院学报,2012,12(2):50-54. |
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| 作者姓名： | 周诚 |
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| 作者单位： | 东华大学,上海,200051 |
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| 摘 要： | 选择S.DEER和ONLY两大服装品牌,对两者的品牌构成要素进行了对比,并采用SWOT法对他们进行分析,为中国女装品牌的发展提供了参考。
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| 关 键 词： | S.DEER ONLY 品牌构成要素 SWOT |
A Contrastive Analysis on S.DEER and ONLY |
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| ZHOU Cheng.A Contrastive Analysis on S.DEER and ONLY[J].Journal of Nantong Textile Vocational Technology college,2012,12(2):50-54. |
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| Authors: | ZHOU Cheng |
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| Affiliation: | ZHOU Cheng(DongHua University,Shanghai 200051,China) |
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| Abstract: | The constituent elements of both S.DEER and ONLY,two famous garment brands,are contrasted and then are analyzed by means of SWOT in the expectation to provide references for the development of women’s clothing brand in China. |
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| Keywords: | S DEER ONLY brand constituent element SWOT |
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