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Predicting ratings of sales success with objective performance information.
Authors:Kirchner  Wayne K
Abstract:What information about salesmen best predicts success in sales work as indicated by sales managers' appraisals of sales performance? To find out, 40 salesmen were studied for 6 months. "In all, 21 objective variables were intercorrelated with 19 appraisal variables… . the best predictors of appraisal factors: Spot Orders, Spot Orders vs. Par, Shop Orders/Shop Calls, New Business Orders, and New Business Orders vs. Par." The procedures were considered very promising for trial by others. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
Keywords:sales success rating  objective performance information  sales performance  sales managers appraisals
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