Recency and primacy in persuasion as a function of the timing of speeches and measurements. |
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| Authors: | Miller, Norman Campbell, Donald T. |
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| Abstract: | "The order in which opposing arguments were presented… the time interval between them… and the time of testing… were varied for eight groups… . a significant recency effect was found under the conditions most favorable to recency as predicted from the application of Ebbinghaus decay curves." (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
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| Keywords: | timing of speeches speech measurements persuasion recency primacy |
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