| 高职院校中外合作办学品牌建设的几点思考 |
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| 引用本文： | 陈露. 高职院校中外合作办学品牌建设的几点思考[J]. 南京工业职业技术学院学报, 2010, 10(2): 92-94 |
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| 作者姓名： | 陈露 |
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| 作者单位： | 南京化工职业技术学院教务处,江苏南京210048 |
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| 摘 要： | 针对高职院校中外合作办学迅速发展的情况,认为如何创建品牌、管理品牌已成为高职院校中外合作办学在机遇中求发展的关键。从品牌定位、品牌建设、品牌维护以及品牌建设中需处理好的几个方面关系这几个角度进行了分析和阐述。
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| 关 键 词： | 高职院校 中外合作办学 品牌管理 |
Reflections on Brand Building of Sino-Foreign Cooperative Education in Higher Vocational Colleges |
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| CHEN Lu. Reflections on Brand Building of Sino-Foreign Cooperative Education in Higher Vocational Colleges[J]. Journal of Nanjing Institute of Industry Technology, 2010, 10(2): 92-94 |
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| Authors: | CHEN Lu |
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| Affiliation: | CHEN Lu(Nanjing College of Chemical Technology,Nanjing 210048,China) |
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| Abstract: | This paper,beginning with the rapid development of Sino-Foreign Cooperative Education,holds that it is key to build a brand and brand management in the seek of development opportunities in Sino-Foreign Cooperative Education.It also discusses the issue from the aspects of brand orientation,brand construction and brand maintenance. |
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| Keywords: | Vocational College Sino-Foreign Cooperative Education Brand Management |
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