家具卖场体验式设计浅析

体验经济是一种全新的经济形态,它的提出展示了经济社会发展的方向,孕育着消费方式及生产方式的重大变革,适应体验经济的快慢将成为企业竞争胜负的关键。本论文通过对体验的商业价值剖析,体验设计过程解析,及家具行业外体验设计案例分析,得出体验设计的必要性和可行性,从而探索一条家具卖场可行性的体验设计之路。

A Preliminary Analysis on the Experience Design of the Furniture Mart

The experience economy,as a fire-new economy formation,which was put forward as development direction of economy and society＇,spawned an important retbrm in the patterns of consumption and mode of production.Also,How to adapt to the experience economy is the key to deciding between enterprises magic weapon.Based on the analysis on the business value of the experience economy, the process of experience design and the case study ＆the experience design in the other industry apart from the furniture industry,then concluded the necessity and feasibility of the experience design to explore a reasonable experience design way in furniture mart.