情感化视角下黎锦文创产品设计研究

目的 以实现“非遗”文化在当代的创造性传承与发展为目的,从情感化设计的视角探究“非遗”黎锦文创产品的创新设计路径。方法 首先,采用文献研究法对黎锦的艺术特色和文化意蕴进行提炼;其次,结合文献分析、问卷调查和实地考察,对黎锦文创产品的设计研究现状及用户特点进行分析;再次,通过对黎锦文创产品进行情感化的层次分析,从三个层面设计黎锦文创产品的情感化方法模型,即基于“美”的视觉营造、基于“趣”的互动创新、基于“思”的隐喻构建;最后,以设计实践验证该方法。结论 让情感化理念介入黎锦文创产品设计,有助于设计师寻找到现代用户与黎锦文创之间的情感共鸣点,从外到内,层层提升黎锦文创产品的情感吸引力,实现产品与用户之间的持久性连接,进而使“非遗”黎锦在当代生活中焕发新的活力。

Design of Li Brocade Cultural and Creative Products from the Perspective of Emotional Design

The work aims to explore the innovative design path of intangible cultural heritage Li brocade cultural and creative products from the perspective of emotional design to achieve the creative inheritance and development of intangible cultural heritage in contemporary society. Firstly, the artistic characteristics and cultural connotations of Li brocade were refined through literature research. Secondly, combined with literature analysis, questionnaire surveys, and field investigations, the current research status of Li brocade cultural and creative products and user characteristics were analyzed. Thirdly, through the hierarchical analysis on emotionalization of Li brocade cultural and creative products, emotional design methods were proposed from three aspects, namely, visual creation based on "beauty", interactive innovation based on "fun", and metaphorical construction based on "thought". Finally, this method was validated through design practice. The study findings reveal that the integration of emotional design concepts into the design of Li brocade cultural and creative products helps designers to identify emotional resonances between modern users and Li brocade cultural and creative products. It enhances the emotional appeal of Li brocade cultural and creative products from external to internal layers, realizes a lasting connection between products and users, and thereby revitalizes intangible cultural heritage Li brocade in contemporary life.