Imagery and paired-associate learning.

In Exp. I with 20 undergraduates, the rate of paired-associate learning varied with the type of stimulus, from fastest to slowest: pictures (P), object names (ON), and category names (CN). The stimulus materials did not differ in meaningfulness, and ON had shorter imaginal latencies than CN. The ON-CN difference was replicated in Exp. II with 15 Ss, but presentation of the appropriate P together with an ON or CN on the 1st study trial did not facilitate acquisition of either list. Exp. III with 20 Ss involved the short-term retention of pairs. Using a measure of conditional recall (of responses, given stimulus recall), forgetting occurred over 18 sec., primarily in the 1st 3 sec., but was unaffected by the type of stimulus. The data led to a reevaluation of the conceptual peg hypothesis. (French summary) (17 ref.) (PsycINFO Database Record (c) 2010 APA, all rights reserved)