流行趋势信息在毛纺面料产品研发中的应用

主要介绍开发产品与流行趋势信息获得的重要关系,开发产品时应关注和收集流行信息,并对已收集的流行信息进行分析整理；根据流行、面料品牌的定位,有针对性的开发产品,提高毛纺面料产品的时尚度,增加产品的市场竞争力.

Application of the fashion elements in woollen product development

The thesis mainly introduces the essential relationship between woollen product development and the acquirement of fashion information,and how to take the elements of fashion into consideration when developing the woollen products.How to gather the elements of fashion and how to analyze what has been collected are also mentioned in the thesis.According to the elements of fashion and the position of the material′s brand,the product will be developed specifically,the fashion degree of the woollen product being improved and the ability of challenge in the market being enforced,which is the tendency of the development of the woollen fabric enterprises.With the development of the economy,more and more woollen products with high quality are needed by the market.Provided that there is a tide combination between fashion and the orientation of the woollen fabric enterprises′ development,the position of the products will be more specific and the enterprises will get more opportunities in the market,leading to a bright future for the whole business.