| 中国冰淇淋市场VS欧美冰淇淋市场 |
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| 引用本文： | 庄坚力,张健.中国冰淇淋市场VS欧美冰淇淋市场[J].中国食品工业,2005(4). |
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| 作者姓名： | 庄坚力 张健 |
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| 作者单位： | 上海利乐海耶冰淇淋机械有限公司
(庄坚力)，上海利乐海耶冰淇淋机械有限公司(张健) |
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| 摘 要： | <正>消费群体消费习惯不同欧美消费者对冰淇淋产品的消费已做到普及,冰淇淋的功能已普及到日常生活中,它不再是季节性消费的消暑产品,而是日常和餐后的必备消费品。欧洲冰淇淋消费的人均指数在2004年已达到5.7升/人/年。北美冰淇淋消费的人均指数在2004年已达到21.2升/人/年,处于消费领先地位。而中国消费者的消费习惯受到传统观念的影响,在很大的程度上把冰淇淋作为了季节性很强的消费品,认为其功能单一,仅作为解渴和清凉之用。所以,
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Difference in Ice Cream Market |
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| Abstract: | Chinese and foreign ice cream producers are expected to face stiffer competition in the large Chinese market with the coming of the summer heat. More than 1,000 ice cream companies, including world famous ones However, this year there will be no price cut, for lowering price at the expense of quality will only make us lose consumers. This article compared China market with Europe & America market, the consuming habit, they are different on focus point on products, classified, selling channel, products package. |
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