| PPG品牌设计浅究 |
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| 作者单位： | 上海交通大学媒体与设计学院 |
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| 摘 要： | 有效的品牌设计是关于文化的关联和情感的连接的。本文将从PPG品牌的案例出发,探讨品牌设计如何对公司在短时间内创造规模收入和持续增长发生作用。
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| 关 键 词： | 品牌设计 品牌定位 品牌传播 情感体验 |
A Research into Brand Design of PPG |
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| XU Yiqin GU Huizhong. A Research into Brand Design of PPG[J]. Art And Design, 2008, 0(11) |
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| Authors: | XU Yiqin GU Huizhong |
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| Affiliation: | XU Yiqin GU Huizhong |
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| Abstract: | An effective brand design is about cultural connection and emotional relation.This paper focuses on the case of PPG.The aim of my paper is to discuss how brand design in companies can make a profit at short notice and work insistently. |
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| Keywords: | brand design Brand Positioning Brand Communication Emotional experience |
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