| 产品的本土化设计 |
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| 引用本文： | 魏永侠.产品的本土化设计[J].机电产品开发与创新,2012,25(4):64-65. |
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| 作者姓名： | 魏永侠 |
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| 作者单位： | 宝鸡文理学院,陕西宝鸡,721016 |
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| 基金项目： | 宝鸡文理学院院级重点项目 |
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| 摘 要： | 随着全球贸易的扩张以及跨国公司的不断增加,产品的本土化设计已成为了一种必然趋势。设计中从产品的功能、形态、色彩等出发,配合以本土化的设计团队以及营销手段,在设计程序的每一个阶段将本土化的要素融入进去,充分体现设计中以人为本的理念。
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| 关 键 词： | 产品设计 本土化 文化 |
Localization in Product Design |
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| WEI Yong-Xia.Localization in Product Design[J].Development & Innovation of Machinery & Electrical Products,2012,25(4):64-65. |
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| Authors: | WEI Yong-Xia |
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| Affiliation: | WEI Yong-Xia (Baoji University of Arts and Sciences, Baoji Shannxi 721016, China) |
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| Abstract: | With the expanding of global trade and increasing of transnational corporation, the localized design has become an inevitable trend. The concept of people-centered is fully expression, through the function, shape, color, attaching a native design team and native marketing, and blending the element of localization in each stage of the design procedure. |
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| Keywords: | product design localization culture |
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