| 中国服装工业发展述论 |
| |
| 引用本文： | 黄丹.中国服装工业发展述论[J].湖南工业大学学报,2001,15(6). |
| |
| 作者姓名： | 黄丹 |
| |
| 作者单位： | 株洲工学院包装设计艺术学院,湖南株洲412008 |
| |
| 摘 要： | 我国服装业由于起步较晚与国际水平还有一定差距 ,但市场经济发展的规律和中国服装业发展的形势已迫使我们把争创国际名牌放到重要的战略位置。确立东方服装在世界服装业中的产业地位 ,是中国服装业义不容辞的责任 ,也是其唯一的出路。这对中国服装业乃至中国经济发展都具有十分重要的意义。
|
| 关 键 词： | “奉帮”裁缝 清代官服制 品牌 市场份额 CI策略 品牌形象 |
On the Development of China Costume Industry |
| |
| HUANG Dan.On the Development of China Costume Industry[J].Journal of Hnnnan University of Technology,2001,15(6). |
| |
| Authors: | HUANG Dan |
| |
| Abstract: | There is a certain gap between China costume industry and the international Costume Industry because of the former's late developing.The development of China Costume Industry has been forced on a stage to produce goods with famous international brands as a strategy to meet the challenge of market economy.The unshirkable duty and the only way out is to establish the position of Chinese costumes in the international costume industry. |
| |
| Keywords: | Feng group cutting/tailor Qing dynasty palatial clothes rules brand market share CI strategy brand image |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
