| 论女性群体的消费心理与商品包装 |
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| 引用本文： | 程为宝.论女性群体的消费心理与商品包装[J].湖南工业大学学报,2001,15(2). |
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| 作者姓名： | 程为宝 |
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| 作者单位： | 株洲工学院, |
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| 摘 要： | 女性消费群体在市场购物活动中扮演着重要角色 ,有着特别重要的影响和作用。商品包装的促销策略要努力与女性消费心理相结合
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| 关 键 词： | 女性群体 消费心理 包装策略 |
On the Consumer Psychology and the Commodity Packing for Female Group |
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| CHENG Wei-bao.On the Consumer Psychology and the Commodity Packing for Female Group[J].Journal of Hnnnan University of Technology,2001,15(2). |
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| Authors: | CHENG Wei-bao |
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| Abstract: | The female customers play an important role and have a special influence in the market purchasing.The advertisement tactic of commodity packing should try to accord with their phychology. |
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| Keywords: | female group consumer psychology packing tactic |
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