| 药品广告词的传播策略 |
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| 引用本文： | 王志. 药品广告词的传播策略[J]. 湖南工业大学学报, 2001, 15(6) |
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| 作者姓名： | 王志 |
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| 作者单位： | 株洲工学院传播系,湖南株洲412008 |
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| 摘 要： | 以病人消费心理为依据 ,对优秀药品广告词进行实例分析 ,从中归纳出药品广告词的 5种传播策略 ,以期对药品广告传播有所帮助。
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| 关 键 词： | 药品 传播策略 广告词 |
Communication Tactics of Medicine Advertising Commentaries |
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| WANG Zhi. Communication Tactics of Medicine Advertising Commentaries[J]. Journal of Hnnnan University of Technology, 2001, 15(6) |
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| Authors: | WANG Zhi |
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| Abstract: | Based on patient consumer psychology, an analysis is made of some excellent examples of medicine advertising advanced for planning communication. |
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| Keywords: | communication tactics advertising commentaries |
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