| 上海纺织机械工业在品牌竞争中的机遇和挑战 |
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| 引用本文： | 曹和平.上海纺织机械工业在品牌竞争中的机遇和挑战[J].上海纺织科技,2003,31(4):1-2,4. |
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| 作者姓名： | 曹和平 |
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| 作者单位： | 上海纺织机械总厂,上海,200051 |
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| 摘 要： | 叙述了上海纺织机械行业具有的一定优势，认为只有根据市场发展规律，采用品牌发展战略，发挥优势，采取切实可行的战略措施，才能在市场竞争中取胜。
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| 关 键 词： | 上海 纺织机械行业 品牌发展战略 竞争优势 纺织工业 |
| 文章编号： | 1001-2044(2003)04-0001-02 |
The Opportunity and Challenge for Shanghai Textile Machinery Industry in Brand Competition |
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| CAO He,ping.The Opportunity and Challenge for Shanghai Textile Machinery Industry in Brand Competition[J].Shanghai Textile Science & Technology,2003,31(4):1-2,4. |
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| Authors: | CAO He ping |
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| Abstract: | The expansion of textile application provides a developing space for textile machinery, and brings the opportunity and challenge for Shanghai textile machinery industry. With more or less advantages, Shanghai textile machinery industry still should take the strategy of brand development to win the market competition. |
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| Keywords: | Shanghai Textile machinery Competition advantages Opportunity and challenge |
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