| 营销信息系统功能结构和开发研究 |
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| 引用本文： | 郭继鸣,王云峰.营销信息系统功能结构和开发研究[J].河北工业大学学报,1994(3). |
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| 作者姓名： | 郭继鸣 王云峰 |
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| 摘 要： | 建立营销信息系统对提高企业环境应变力和市场竞争力具有十分重要的作用．本文主要讨论营销信息来源和收集方法、营销信息系统构成及其功能特征、开发营销信息系统应注意的问题．
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| 关 键 词： | 营销信息系统，环境应变力，竞争力，信息来源 |
A Study on the Functional Structure and Development of Marketing Information System |
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| Guo Jiming, Wang Yunfeng.A Study on the Functional Structure and Development of Marketing Information System[J].Journal of Hebei University of Technology,1994(3). |
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| Authors: | Guo Jiming Wang Yunfeng |
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| Affiliation: | Guo Jiming; Wang Yunfeng |
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| Abstract: | It is very important to establish the marketing information system (MIS) for increasing market's competitive capability or enterprise's emergency measure.This article focuses on:(1)data sources and approaches of collecting for MIS;(2)functions and features of MIS;and(3)the main problems for MIS to take care of. |
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| Keywords: | s:Marketing information system Competitive capability Emergency measure Data sources |
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