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Effect of co-eating on unfamiliar food intake among Japanese young adults
Affiliation:1. College of Risk Management, Nihon University, 3-34-1 Shimouma, Setagaya, Tokyo 154-8513, Japan;2. Department of Information Environment, Tokyo Denki University, 2-1200 Muzaigakuendai, Inzai, Chiba 270-1382, Japan;3. Department of System Design and Technology, Tokyo Denki University, 5 Senju-asahicho, Adachi-ku, Tokyo 120-8551, Japan;4. College of Gastronomy Management, Ritsumeikan University, 1-1-1 Nojihigashi, Kusatsu, Shiga 525-8577, Japan;1. College of Risk Management, Nihon University, 3-34-1 Shimouma, Setagaya, Tokyo 154-8513, Japan;2. Department of System Design and Technology, Tokyo Denki University, 5 Senju-asahicho, Adachi-ku, Tokyo 120-8551, Japan;3. College of Science and Engineering, Ritsumeikan University, 1-1-1, Noji-higashi, Kusatsu, Shiga 525-8577, Japan;1. USC 1422 GRAPPE, INRAE, Ecole Supérieure d’Agricultures, SFR 4207 QUASAV, 55 rue Rabelais, 49100 Angers, France;2. StatSC, ONIRIS, INRAE, 44322 Nantes, France;1. Human Informatics and Interaction Research Institute, National Institute of Advanced Industrial Science and Technology (AIST), Tsukuba Central 6, 1-1-1 Higashi, Tsukuba, Ibaraki 305-8566, Japan;2. Kagome Co., Ltd., 17 Nishitomiyama, Nasushiobara-shi, Tochigi 329-2762, Japan
Abstract:The present study explored whether partner presence (pair vs. individual) affects unfamiliar food intake. In the experiment, participants were asked to taste pieces of 13 kinds of snacks, including three unfamiliar and ten neutral snacks, and were informed that they did not have to eat a snack if they did not want to. The total amounts and ratios of all kinds of snacks consumed for unfamiliar and neutral snacks were compared between participants in the pair condition and those in the individual condition. Results demonstrated that the ratio of participants who consumed all three kinds of unfamiliar snacks was higher in the pair condition than in the individual condition. Furthermore, the results of communication analyses showed that participants in the pair condition tried unfamiliar snacks even after the peer expressed a negative evaluation of a snack. These results suggest that social motivation such as risk-taking and conformity affect unfamiliar food intake in co-eating situations.
Keywords:Co-eating  Modeling  Novel food  Social factor  Food acceptance
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