First impressions in 280 characters or less: Sharing life on Twitter and the mediating role of social presence |
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| Affiliation: | 1. University of Central Florida, USA;2. Pennsylvania State University, USA;1. University of Central Florida, USA;2. The Ohio State University, USA;3. Temple University, USA;1. Nicholson School of Communication and Media, University of Central Florida, P.O. Box 161344, Orlando, FL 32816, USA;2. College of Communications, Pennsylvania State University, University Park, PA 16802, USA;3. Klein College of Media and Communication, Temple University, Philadelphia, PA 19122, USA;1. Information Technology Research Center, Yonsei University, 50 Yonseiro, Seodaemungu, Seoul, 120-749, South Korea;2. School of Business, Chosun University, 309 Pilmundaero, Donggu, Gwangju, 501-759, South Korea;3. Business School, Korea Advanced Institute of Science and Technology, 207-43, Cheongyangri-dong, Dongdaemoon-gu, Seoul, 130-012, South Korea;1. School of Communication, Western Michigan University, USA;2. Division of Instructional Communication, Department of Communication, University of Kentucky, Lexington, KY, United States;1. Department of Psychology, Renmin University of China, China;2. Department of Educational Psychology, University of Wisconsin-Madison, USA |
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| Abstract: | The present research investigated how self-disclosing messages on Twitter influence the way people develop first impressions in a zero-history relationship context. Using an online experiment, Study 1 examined the effects of disclosure topics (professional vs. personal) and sentimental expressions (descriptive vs. emotional). Findings demonstrated that personal (compared to professional) and emotional (compared to descriptive) self-disclosure styles have more positive effects on developing favorable interpersonal perceptions. Study 2 further examined the effect of emotional self-disclosure. Findings demonstrated that positive emotional self-disclosure results in greater interpersonal attraction than negative emotional self-disclosure. In both Study 1 and Study 2, social presence functions a mediating role between self-disclosure and developing interpersonal perceptions. |
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| Keywords: | First impressions Self-disclosure Social media Social presence Twitter |
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