The role of positive ethics and virtues in the context of sport and performance psychology service delivery.

Ethical principles developed for clinical/counseling psychologists are a useful, but incomplete, guide for sport and performance psychology (SPP) practitioners. Positive and virtue ethics are introduced to the SPP ethical literature as an additional resource. Positive ethics focus on practitioners' reaching their fullest potential rather than avoiding risk (Knapp & VanDeCreek, 2006). Virtue ethics emphasize the character of the professional rather than situational variables (Newman, Robinson-Kurpius, & Fuqua, 2002). The context in which SPP practice occurs is described and commonly resulting ethical dilemmas are identified. The aspects of SPP context explored are: the domain of performance, SPP settings, SPP interventions, and expectations. The ethical issues discussed are: multiple relationships (including boundaries and dual agency), confidentiality, and self-regulation. Drawing from positive and virtue ethics as well as small community and military psychology, advice for managing the issues is provided. The inclusion of character and fitness requirements in training programs is explored to address the self-governance necessitated by the professional isolation of SPP practitioners. Suggestions for future professional practice and research are offered. (PsycINFO Database Record (c) 2010 APA, all rights reserved)